[ART-MONK_jersey-retirement]
CAMPAIGN_overview
[background]
On November 2, 2025, the Washington Commanders honored one of the most defining figures in franchise history by retiring Art Monk’s jersey. A cornerstone of the team’s three Super Bowl championships, Monk’s consistency, elite route-running, and clutch performances cemented his legacy as one of the greatest wide receivers to ever play the game. This moment represented more than a jersey retirement, it was an opportunity to celebrate an icon whose impact continues to shape the franchise on and off the field.
[task]
Develop a visual identity, that's adaptable across digital, social, in-stadium, and broadcast platforms, for the jersey retirement campaign that aligns with the Commanders’ broader brand evolution, balancing historical significance with modern execution to reinforce the franchise’s championship heritage.
[scope]
Full "takeover" of all visual/marketing materials
(logo) (social media) (in-bowl game presentation) (website, app, email) (apparel)
[assets]
[DIGITAL_takeover]
[MONK_merch]
[SANTANA-MOSS_ring-of-fame]
CAMPAIGN_overview
[background]
Santana Moss built his career in Washington on a simple philosophy: put in the work and let the results speak. That approach made him one of the most respected and productive receivers in franchise history. Eleven years after his final game, the Commanders honored his legacy by inducting him as the 52nd member of the Ring of Fame. This celebrates a decade of impact defined by consistency, humility, and quiet leadership in the Burgundy & Gold.
[task]
Design a Ring of Fame induction campaign that authentically honors Santana Moss’s work ethic and impact on the franchise, translating his legacy into a cohesive visual system used across social, in-stadium, and apparel.
[scope]
(Ring of Fame logo) (social media) (in-bowl game presentation) (giveaway item) (apparel)
[COMMEMORATIVE_ticket]
[ROF_banner]
[MOSS_ring-of-fame-tshirt]
