This newly designed logo was constructed to reflect the essence of the Miami Children’s Museum. From the bright and vibrant colors, reflecting Miami’s iconic “Vice” colors of blue and pink, to its abstract mark, which could be used individually as a symbol to represent Miami Children’s Museum, being shown as three intricate, geometrical, yet simple shapes taking the form of the letter “M” for Miami (and if you look closer, the middle shape takes the form of the letter “C” for Children; making the logo read “MCM"). This logo symbolizes the imaginative, educational, and hands-on nature of this non-profit.
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