[MV'3_A'ja_NIKE]
One of Nike’s most important hoopers was up for two awards the 2024 WNBA season. A’ja Wilson received her third MVP and DPOY. In collaboration with 14th And Market, Nike needed aid in order to be ready to react in true nike fashion when it was announced. This was in tandem with Nike's “Winning Isn't For Everyone" campaign, which meant it had to be unapologetic, passionate, and confident. The reactive t-shirt ended up light ing up the internet and selling out on nike.com.
One of Nike’s most important hoopers was up for two awards the 2024 WNBA season. A’ja Wilson received her third MVP and DPOY. In collaboration with 14th And Market, Nike needed aid in order to be ready to react in true nike fashion when it was announced. This was in tandem with Nike's “Winning Isn't For Everyone" campaign, which meant it had to be unapologetic, passionate, and confident. The reactive t-shirt ended up light ing up the internet and selling out on nike.com.
