CAMPAIGN_overview
[background]
The Super Bowl Era uniforms represent one of the most dominant periods in NFL history. The players who wore these were the embodiment of grit, pride and championship excellence. Their successes brought the city together and not only do these uniforms provide a sense of nostalgia, they provided a taste of the old identity the fanbase felt was missing.
[task]
Create a modern campaign that reintroduces the Super Bowl Era uniforms in a way that honors the franchise’s championship legacy, reconnects fans to a beloved identity in a respectful way, and reinforces the emotional bond between the team and the city without feeling dated or purely nostalgic.
[scope]
Full "takeover" of all visual/marketing materials
(social media) (in-bowl game presentation) (website, app, email) (apparel)
[Visual_Identity]
