CAMPAIGN_overview
[background]
Driving audience engagement for the Seattle Seahawks required a unified, dynamic visual approach across both internal initiatives and external fan experiences. Entering the 2023-24 season with momentum, from the highly anticipated rollout of 90s-era Throwback uniforms, the Seattle Seahawks needed to capitalize on a massive surge in fan engagement.
[task]
Elevate the team’s visual presence while maintaining brand consistency across high-visibility touchpoints, from stadium environments to digital platforms.
[scope]
(social media) (environmental/OOH) (website, app, email) (in-bowl game presentation) (merchandising)
