CAMPAIGN_overview
[background]
Summer basketball leagues are the heartbeat of basketball culture, and the Miami Pro League is the undisputed epicenter of summer hoops in South Florida. With the highly anticipated launch of the Nike Ja 4, there is no better proving ground than the Miami Pro League. To successfully launch this silhouette in the South Florida market, we needed to tap into the intersection of basketball, fashion, and local community culture.
[task]
Turn the Miami Pro League into "the place to be" on Friday night, August 21st. By fully immersing fans into the high-energy, gravity-defying world of the Ja 4, we will transform a standard summer league game into an unmissable, highly shareable cultural event that drives direct affinity and retail conversion for JD Sports.
[scope]
(social media) (banners) (posters) (merchandise)
(directional signage) (credentials)
In partnership with 14th And Market.
promo
BANNERS
signage
posters
merchandise
towels
CREDENTIALS
gift card & tickets
