CAMPAIGN_overview
[background]
After the franchise's rebrand, the Washington Commanders needed a decisive visual direction to align their storied legacy with a new identity. Entering the season with momentum from a refined visual system and renewed organizational drive, the team had to capitalize on a growing surge in fan engagement. Delivering dynamic, engaging visuals was critical to invoking excitement and ensuring the brand presentation matched the team's relentless energy and on-field success.
[task]
Elevate the team’s visual presence while maintaining brand consistency across high-visibility touchpoints, from stadium environments to digital platforms.
[scope]
(social media) (in-bowl game presentation) (environmental/OOH) (website, app, email) (apparel)
